Careervira · 2021–2026
Careervira
B2C marketplace + enterprise SaaS + AI-native transformation
- MAU
- 200K+
- CAC
- ₹0
- Enterprise subscriptions
- 10K+
- ML models
- 10+
Product · GTM · 2019–2026
Sathvik V Anand
I build products from MVP to scale, and the businesses around them, and I stay until the outcomes are real.
Over four years at Careervira, that meant building two businesses inside one platform at the same time: a 200K-MAU B2C marketplace grown entirely without paid acquisition, and an enterprise SaaS motion taken from first customer conversation to 10,000+ subscriptions.
Product strategy + product marketing · Direct CEO partnership, four years · B2C + enterprise SaaS · EdTech · HRTech · FinTech · Consumer durables · MVP → AI-native
Between 2021 and 2026, I worked directly with Careervira's CEO to build two distinct businesses from scratch: an organic B2C engine and an enterprise SaaS motion, each with its own buyer, its own product, and its own GTM logic. I owned product strategy and product marketing across both, through the platform's transformation from marketplace to AI-native skill intelligence system. The numbers above are the hook, but they are not the point of this site. The point is the reasoning: every major call, including what was tested and dropped, and what I would sequence differently now, is written down here for inspection.
Every number on this site comes with the decision behind it, including the ones that didn't work.Read the full Careervira story →
Three ways to read this work
If you're hiring for product:
Platform ownership from MVP through AI-native transformation. PMF discovery on both sides of a dual-engine business, and cross-functional delivery across 16+ people in engineering, AI/ML, QA, and design.
If you're hiring for GTM or growth:
A 200K-MAU acquisition engine built at zero CAC, and an enterprise pipeline built from scratch as the sole PMM: positioning, demand generation, sales enablement, and POC strategy.
If you're hiring a right hand:
Ambiguity turned into structure, a direct CEO partnership held across four years, and execution owned until the outcomes were real, not until the deck was approved.
The work
Crompton Greaves · 2021–2022
Crompton Greaves
Operating-system design inside a large enterprise
1,700+ FOS mapped · 100K+ retailers
Read the case study →Milaap · 2019–2020
Milaap
0→1 healthcare lending, first hire on the initiative
₹1 Cr+ disbursed · 88.5% TAT reduction
Read the case study →The contexts could not have been more different: healthcare lending with no playbook, trade marketing systems inside a multi-thousand-crore enterprise, and a platform built from MVP alongside a founder. The operating mode never changed: take an ambiguous problem, build the structure, run it across functions, stay until the outcome is real. Off the clock, I play football and shoot films; I was my B-school's official cinematographer.
If this reads like the kind of thinking you want around the table, the conversation is one message away.